Wonder Campaign
I supported the marketing of new complexion launches by creating OOH advertising for the New York subway, designing in-store displays for ULTA, and developing custom PR boxes and bags for influencers.
Service
Out of Home, Display, 3D Design, Packaging
Client
NYX Professional Makeup
Wonder Foundation Subway Takeover
Used Illustrator and Photoshop to help design and produce multiple New York subway train takeovers featuring our new foundation launch, with a focus on showcasing the full shade range to highlight inclusivity and drive consumer interest.
Ulta Display 3D Render & Design
Used Illustrator and Sketchup to designed ULTA displays from 3D rendering and feasibility to design and production, ensuring each execution is visually impactful, functional, and easy for customers to shop. Built presentation-ready 3D mockups, created precise fitment guidelines for manufacturing, and then handled full production preparation.
PR Box & Mag Ad
Concepted and designed influencer PR boxes, creating 3D renderings and developing a vending machine-inspired concept to highlight our new face launch while also incorporating other recent product releases. Included with this is an ULTA magazine ad.
Ulta Display 3D Render & Design
PR Bag Mockup
