Smushy Matte Lip Balm Campaign
I worked across multiple disciplines on the NYX “Smushy” campaign, from designing OOH's throughout NYC, creating in-store displays for national retailers, creating 3D fitments for manufacturing with sketchup, and producing digital assets for the marketing launch.
Service
Out of Home, Display, 3D, Digital
Client
NYX Professional Makeup
Smushy Scratch & Sniff
Designed scratch-and-sniff billboards across NYC for the Smushy campaign, aligning each lip balm’s scent with custom artwork and working with the manufacturer to apply scent-release film for an interactive experience.
Display + 3D Design
Used SketchUp and Adobe Illustrator to design and 3D-render retail displays for multiple national retailers. I built presentation-ready 3D mockups, created precise fitment guidelines for manufacturing, and then handled full production preparation.
Digital
Worked collaboratively on the Smushy accessories digital rollout, helping with static and animated assets optimized for web and social channels.
